Use of sms is considered as a powerful way of reaching customers. The process of persuasive communication underwent a drastic chance since from the end of nineties. Australia led in electronic commerce and innovative Australians enjoyed the convenience of buying and selling things just by sitting in front of the personal computer. About three years back another revolutionary chance across Australia was noticeable and this time sms gateway software made the furor. Corporations changed digital marketing strategies and focused more upon text messages. Short messaging service or sms exchange became popular not only due to the cheap rates of sms and free sms facility offered by the telecom service providers but also it was due to the use of sms gateway software.

Younger generation started to send sms not from the mobile devices but just online and with the use of bulk sms software. Leading retailers started to inform the potential customers and existing customers about special deals and offers. At it became possible to send text messages online; people became curious about the tool that facilitates online message delivery. Thus, inclination towards sms gateway software increased throughout the country. Sending mass sms is cheap and it the same time it is hassle free.

With utilisation of Wireless Application Protocol or WAP, delivery of information to the wireless mobile devices attained popularity and sms api became a household use across states like Victoria and New South Wales. Even, use of sms api and related technology to deliver messages with the help if WAN became popular across Western Australia. Thus with the use of sms api, it has become possible to exchange web links through sms. With compatible handsets users became able to open specific web pages to check out the latest available offers. Businesses from corners of Australia started to send sms regarding doctor appointment reminders, payment notifications, shipment delivery messages, bank transactions etc.

On the other hand sms sdk facilitated sending application scripts and web pages. Web technologies reached mobile devices and marketing and product promotions went a leap ahead in Australia. There are several companies that started to offer and develop software that helps to send sms online. Mobility increased and for reaching the target audience or for exchanging views among the nearer and dearer ones people started to send text messages online with the use of bulk sms software. A sharp change in the communication process was noticeable and actually it has been a major advancement in the communication process.

Marketing policies received a boost and the digital generation was much reached as companies started to send text messages online. The popular sms gateway software providers started to offer their products online and those were free trial versions. It is always an advantage to use the trial version to check convenience of the products. To be frank enough people largely purchased after using the trial version. Service and performance of the products have been praiseworthy. The positive feedback further increased demand of the sms gateway software. Exceptional customer care and quick attention to the customers helped the companies to make bulk sms related products popular. At present companies largely send text messages online to inform and educate about the latest offers and products.