Featured articles

Common Mistakes Plastic Surgeons Make
By Catherine Maley, Mba · 12 hours ago
The simplest of things become those that are overlooked the most frequently yet affect your bottom line more than you realize, so this blog post will cover 3 common mistakes plastic surgeons make in their ...
Plastic Surgeons and Branding | How to Brand Cosmetic Surgery Practices
By Catherine Maley, Mba · 12 hours ago
I am often asked about plastic surgeons and branding, so I wanted to weigh in on the question, “Do I need to “brand” me? Frankly, there’s no one right answer. There is only the right ...
Convert More Consults with Risk Reversal Strategy
By Catherine Maley, Mba · 12 hours ago
The risk reversal strategy is a proven strategy that makes it impossible for patients to say no. This might sound radical but hear me out before you tune me out. Make it impossible for patients ...
Prevent Problem Patients [Checklist]
By Catherine Maley, Mba · 12 hours ago
“An ounce of prevention is worth a pound of cure.” prevent problem patients. I discovered Ben Franklin coined this timeless phrase back in 1736 to remind Philadelphia citizens to remain vigilant about fire awareness and ...
Plastic Surgeon PR | So, You Want To Be Famous?
By Catherine Maley, Mba · 1 day ago
Do you ever wonder how or why you saw your colleague on The Doctors or in Vogue Magazine? He seems to be everywhere, touting himself as the expert. Really? How does he do that? How ...
Plastic Surgery Marketing | Know Your Numbers
By Catherine Maley, Mba · 1 day ago
Know Your Numbers Here’s an interesting 2021 plastic surgery marketing trend that affects you… “There will be no more silver bullets everyone will have to optimize for marginal gains.” In the past, you could pick ...
How To Match Jewelry With Your Make-Up
By Jennifer Barkati · 3 days ago
We use both make-up and jewelry to accent our outfits and express ourselves. They provide us with the ultimate finishing touches to our look, that we need to flaunt our creativity and personality. They help ...
The Loudest Bands In History: 10 Ear-Splitting Acts Who’ll Batter Your Brain With Sound
By Alex Belsey · 3 days ago
For decades, musicians have turned their amplifiers up to 11 in a quest to blow audiences away with their walls of sound. From old-school heavy metallers to cutting-edge electronica artists, bands across a range of ...
Adapt and Adjust. Talent Retention Strategies in the Times of the Great Resignation
By Juliet Shambi · 4 days ago
The phenomenon of people leaving their jobs or switching their positions in the last few months has been referred to as the “Great Resignation.” The pandemic is seen as a great accelerator of what would ...
Top Engagement Ring Trends To Know for 2021
By Jennifer Barkati · 5 days ago
Did you know that according to much statistical data, December is the month when most engagement takes place? Oh and guess what? December is just around the corner. With that, it is imperative that you ...
Customising Your Company Vehicle: Why You Should Choose Wrapping Over Repainting
By Alex Belsey · 5 days ago
We’ve all seen those company cars and vans, with custom logos, artwork, and advertising. Having your details written on a vehicle, alongside an eye-catching design, is a fantastic marketing strategy that quite literally takes your ...
5 Simple Tips For Smooth Driving In Winter
By Alex Belsey · 5 days ago
Winter can be one of the most challenging seasons for driving. Weather extremes might include heavy snow, freezing fog, reduced visibility, slippery conditions on the road, and more. But it is also a time when ...
How to prepare for relocation after home purchase
By Kyle Jones · 6 days ago
Buying a new home is probably one of the most satisfying accomplishments that anyone can encounter throughout life’s journey, whether it is your first of third home, the excitement that is felt when buying a ...
Thinking About Adding a Laser to Your Practice? Renting Versus Owning
By Catherine Maley, Mba · 6 days ago
By Wm. Philip Werschler, MD; Kari Larson, MBA and Catherine Maley, MBA Author, “Your Aesthetic Practice” www.catherinemaley.com Ms. Maley is President and Senior Marketing Strategist, Cosmetic Image Marketing, San Francisco, California. Dr. Werschler is Assistant ...
How to Design a Killer Plastic Surgery Ad that Gets a Response
By Catherine Maley, Mba · 6 days ago
As a plastic surgeon, if you don’t know how to design a killer plastic surgery ad that gets a response, you end up feeling like you’re throwing your money away on cosmetic surgery advertising that ...
How Do You Follow Up After the Patient Consultation?
By Catherine Maley, Mba · 6 days ago
How do you follow up after the patient consultation? Or, don’t you bother? You may be under the belief that once a prospective plastic surgery patient leaves your office without booking the procedure you and ...
10 Plastic Surgery Marketing Tips
By Catherine Maley, Mba · 1 week ago
Introduction You cannot be successful in the plastic surgery industry without a steady stream of plastic surgery patients coming to you, so below are 10 plastic surgery marketing tips to help keep a steady stream ...
Build a Successful Cosmetic Practice One Patient at a Time
By Catherine Maley, Mba · 1 week ago
Build a Successful Cosmetic Practice One Patient at a Time To Set Yourself Up For Success No Matter What Happens Down the Road. You build a successful practice, one patient at a time. You really ...
It Takes a Marketing Mix to Grow a Plastic Surgery Practice
By Catherine Maley, Mba · 1 week ago
Successful plastic surgeons know it takes a marketing mix to grow a plastic surgery practice for lots of reasons. The big one being the demise of controlled mass media. Consumers are no longer held captive ...
Marketing Plastic Surgery Procedures
By Catherine Maley, Mba · 1 week ago
Plastic Surgery is a lucrative business, and that makes it difficult when marketing plastic surgery procedures. Plastic surgeons, as well as other specialties and corporations, want to capitalize on the growing demand for cosmetic rejuvenation. ...