Today’s women have emerged as the primary consumers in the U.S. today, making over 85 percent of all consumer purchase decisions, and controlling nearly $7 trillion in consumer and business spending. Yet many marketers continue ...

The term 'Boomer Women' is a phrase that has drawn substantial media attention over many years. Boomer Women today make up 19 percent of the total U.S. population. Consider these other facts: Every fifth adult ...