Author's articles

Selling a Price Increase: Is There a Good Time?
By Mark Hunter · 10 years ago
When is the best time to sell a price increase? I get asked this question a lot and my response is "right now." After I say this and see the expression on the person's face, ...
Discounting to Create Cash Flow? Be Careful.
By Mark Hunter · 10 years ago
Recently I spoke at a large conference on the subject of how to maintain your price and avoid discounting. After the presentation, a businessperson approached me and asked what my strategy would be if his ...
Negotiation Checklist to Ensure a Successful Outcome
By Mark Hunter · 12 years ago
1. Never negotiate with anyone who is not qualified to negotiate. If in doubt, ask your contact how they've handled a similar type of negotiating in the past. Listen for names, dates and other details ...