Author's articles

Untapped $1.53 Trillion Dollar Retail Pot of Gold: BOPIS, Buy Online Pickup in Store
By James Gordon · 1 year ago
Of the $5 trillion dollars of total U.S. retail sales in 2017, 30% or $1.53 trillion of those purchases occurred via "BOPIS, Buy Online Pickup in Store" transactions. Most retailers and brands will agree that ...
Untapped $5 Trillion Dollar Opportunity: "Near Me"
By James Gordon · 1 year ago
Today, 87% of shoppers begin their product searches online, according to research from Salesforce and Publicis Sapient. And yet of the $5 trillion dollars of total retail sales in the US in 2017, ecommerce sales ...