Author's articles

Effective Marketing takes time and brings success – especially for SMEs and internationally
By Michael Richter · 8 years ago
Seekirch/Germany 9/22/2011 First of all ‚Marketing‘ means: Worldwide contacts into market segments, to sales partners and potential clients and should not be mixed with – only – ‚advertising‘ or ‘general PR’. Target groups and potentials: ...
Success in worldwide Marketing and Sales – especially for SMEs
By Michael Richter · 9 years ago
Nostrums do not exist. ‘Best Practices’ can – in the majority of cases and if at all – only be followed by larger corporations. What can small and medium-sized companies do then to make use ...
20 years of international marketing competence - Marketing- and sales consultancy Michael Richter, Germany
By Michael Richter · 9 years ago
Seekirch, January 1, 2011 Beginning 1991 Michael Richter, International Marketing- and sales consultant, Seekirch/Germany, supports companies of all sizes in their aim to market successfully their products on international markets, especially Europe (40+ countries, 500+ ...
Permanent impulses due to international business connections are of growing importance -notably for SMEs
By Michael Richter · 9 years ago
Seekirch, June, 22nd, 2010 Permanent impulses due to international business connections are of growing importance -notably for SMEs Every country and company needs the international business exchange – and other markets generally need imports from ...
‘Targeting customers worldwide’
By Michael Richter · 10 years ago
Translation of the interview in ‘Der Vertriebsspezialist’ – DVS – Deutsche Verkaufsleiter Schule (‘The sales specialist’ – DVS – German sales manager academy) – edition 1/2010 – March 2010 ----------- How can small and medium-sized ...
Success model: Targeted marketing of investment goods and long-lasting consumer goods
By Michael Richter · 10 years ago
Still quite often ‚Marketing‘ is misunderstood to be ‚PR‘ only. For many industries like apparel, food or even automobiles this is true, to a certain extent. Not so for investment goods or long-lasting consumer goods. ...
Strategically exporting to/marketing in Europe
By Michael Richter · 10 years ago
Seekirch, 03/05/2010 Internationalization is important for every company. The European Union – representing a bit more than 50 % of the European countries - with its nearly 500 million inhabitants in the member states -, ...
Outsourcing supports fast and effective all matters regarding marketing and sales – here: Europe
By Michael Richter · 10 years ago
Seekirch, February 25th, 2010 Michael Richter, international marketing and sales consultant, Seekirch/Germany, supports – based on more than 35 years experience in all 5 continents and having travel led to more than 50 countries – ...