Author's articles

Amadeus Consulting’s View of Automated Pay-Per-Click Bid Management: Pros & Cons

By Todd Mcmurtrey · 12 years ago

In January, Google released a new set of PPC management Automation Tools in Adwords to relatively small fanfare. After testing the Google tools with our own internal search engine marketing and pay per click management ...

Amadeus Consulting Advises on Social Media Outsourcing: Do’s and Don’ts

By Todd Mcmurtrey · 12 years ago

Entrepreneur magazine recently published a list of 8 do’s and don’ts for outsourcing social media. As a company that provides social media management services, I’d like to share some of our thoughts on the list. ...

Amadeus Consulting Discusses Facebook Deals and Their Impact on Application Development

By Todd Mcmurtrey · 12 years ago

As if you didn’t already have enough reason to log onto Facebook, there is now another one. Facebook is a realm all its own these days. It even has its own currency; called Facebook Credits. ...

Amadeus Consulting Talks Mobile App Marketing through Social Media

By Todd Mcmurtrey · 12 years ago

Mobile App Marketing Tips As many iPhone app developers and publishers are learning, creating the app is only half of the battle. Both Android and Apple have hundreds of thousands of applications, and getting your ...

Improve Your Website Conversion: Amadeus Consulting’s Top 7 Conversion Tips for Call-to-Actions

By Todd Mcmurtrey · 12 years ago

Writing a call-to-action can be challenging, it used to be my least favorite area of web copy. Picture this: you are writing a web page, and need to write an impactful call-to-action. Honestly, how many ...

Amadeus Consulting talks the App Store Algorithm: A Mystery Recipe for Mobile App Developers

By Todd Mcmurtrey · 12 years ago

The algorithm which determines the ranking of apps in the Apple® store is kind of like mystery meat loaf on the menu from when you were in elementary school. Remember that stuff? The recipe is ...

Amadeus Consulting’s Coverage of the Tax Data Visualization Contest: Making Taxes Fun

By Todd Mcmurtrey · 12 years ago

How often can you say that taxes are fun? Not often unless you get a hefty return each year. However, the folks over at Eyebeam decided to make the ominous day in mid-April a bit ...

Amadeus Consulting’s Coverage of The Appy Awards 2011

By Todd Mcmurtrey · 12 years ago

Have you ever wondered what the ultimate app out there is? Now you can have your answer thanks to a special awards ceremony. You might not have been aware, but there is an award ceremony ...

Amadeus Consulting Discusses the Top 5 Characteristics That Make a Good Custom Software Developer

By Todd Mcmurtrey · 12 years ago

Amadeus Consulting has been on a hiring spree recently (actually, for most of the last year), and so I’ve been involved with quite a few interviews and recruitment meetings. Since it has been on my ...

Amadeus Consulting Talks Mobile App Development: What is Near-Field Communication?

By Steve Loper · 12 years ago

An article in the July 1995 edition of Popular Science first covered commercial applications for a "digital wallet." Most of these concepts are still relevant today, and many are still in use. However, in the ...

Amadeus Consulting Wants to Know: What Makes a Smartphone Smart?

By Todd Mcmurtrey · 12 years ago

Nokia sent out a bit of developer news a few weeks ago that caught our attention: ‘Introducing the Nokia C7 Astound, a Symbian Smartphone for the U.S. Market.’ This confused us for a few reasons. ...

Amadeus Consulting Discusses Android App Development: In App Purchases

By Todd Mcmurtrey · 12 years ago

Google has recently released official support for in-app purchases which provides the ability for apps to sell things within the app. This benefits consumers by providing a secure purchasing channel as well as gives developers ...

Amadeus Consulting Shares the Keys to Successful Social Media Marketing

By Todd Mcmurtrey · 12 years ago

Social networking and social media marketing is something that Amadeus Consulting specializes in strategizing for our clients, and we often get asked the question: What is the value? How can I really meaningfully use this? ...

Amadeus Consulting Discusses What HP’s webOS Means for Mobile App Development

By John Basso · 12 years ago

webOS App Development Overview: Software Development From a developer perspective, webOS® is pretty straight forward. Most web app developers that have worked in HTML, CSS, and JavaScript will find this very familiar. However as a ...

Amadeus Consulting Discusses Local Visibility Tips: Getting a Good Deal on "Daily Deal" Websites

By Todd Mcmurtrey · 12 years ago

There are a lot of "daily deal" websites out there. Sites like Groupon, Living Social, and many others have built an impressive following of users and fans and can use their large group of subscribers ...

What is Amazon’s Android App Store and Why You Should Be Involved

By Todd Mcmurtrey · 12 years ago

Amazon’s Android Appstore: An App Marketing Tool? Amazon, the world’s largest online retailer, is now selling Android apps through a newly created Amazon Android Appstore. This provides some interesting opportunities for developers and consumers and ...