Author's articles

How Direct Mail Can Boost Your Networking Efforts

By Joy Gendusa · 12 years ago

The Perfect Plan for Retaining and Increasing Your Customer Base. You have to market to stay ahead in business today. Even if you live in a small community, marketing plays a big role in making ...

Franchisees: Tired of Wasting Your Marketing Dollars?

By Joy Gendusa · 12 years ago

Direct Mail Postcards: a Direct Path to Amazing on Investment (ROI) Return. By Joy Gendusa What's the fastest, simplest and cheapest way to promote just about any franchise? Direct Mail. Or more accurately, Postcards. Results ...

Find the Goldmine within Your Business

By Joy Gendusa · 12 years ago

People that have bought from you are a gold mine you aren't utilizing. Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in ...

Trees - the Outdoor A/C

By Jenny Esno · 16 years ago

According to the US Environmental Protection Agency, planting trees and vegetation is a simple and effective way to reduce heat islands. When a city such as Downtown Clearwater strategically plants trees around homes and buildings ...

Postcards – Picture Perfect Promotion

By Joy Gendusa · 16 years ago

There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, ...