Author's articles
Disagreement Can Be the Key to Success
By Joy Gendusa · 13 years ago
The Economy Doesn't Have to Completely Control Whether Your Business Can Grow.
Is the economy slow? I hadn't really noticed. Okay, so that may be an exaggeration — but the point is that I haven't ...
Blind Shopping Your Business Pays!
By Joy Gendusa · 13 years ago
You're ready to promote, you have a product or service your target market will love, staff in place and a website to get more leads… but do you really know what your prospects experience when ...
Are you a Survivor or a Thriver?
By Joy Gendusa · 15 years ago
If you want to thrive in today's economy you have market your business smart and have the right attitude then you will not just survive – you will thrive.
Losing is not an option for ...
Starting Small Business Promotional Campaigns
By Joy Gendusa · 18 years ago
So you’re starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now ...
Marketing Hat for Graphic Designers or Wannabe’s
By Joy Gendusa · 18 years ago
Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth. The only ...
How to Get Your Staff to Bend Over Backwards for You No Matter What
By Joy Gendusa · 18 years ago
The constant struggle to get people to want to work for you is an enigma most business owners wrestle with. I have isolated successful methods through growing my multi-million dollar company from the ground up. ...
Good Marketing Pays for Itself
By Joy Gendusa · 18 years ago
Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: “How much will it cost not to do this advertising?"
If your company spends ...
Direct Mail – Not What it Used to Be
By Joy Gendusa · 18 years ago
The number of businesses using direct mail marketing now compared to how many used this medium 10 to 15 years ago is staggeringly higher. More and more marketers understand its effectiveness and are on the ...
Business Marketing Strategy
By Joy Gendusa · 18 years ago
What is it and who needs one?
The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your ...
Business Goal Setting and Then Following Through
By Joy Gendusa · 18 years ago
Your business can't go according to plan if you have no plan.
What do you want to achieve this year? More new customers per week? Higher average order amounts? Better customer service ratings? No matter ...
2 Step Marketing
By Joy Gendusa · 18 years ago
Do it Right.
I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a ...