Author's articles

Mastering the Art of Writing Sexy Bullet Lists

By Karon Thackston · 12 years ago

From short ecommerce product descriptions to enormously long sales letters; ask any copywriter and they'll quickly tell you that bullet points are one of the most valuable tools in their skill set. Why? Because they ...

Using Personas to Draw in More Customers

By Karon Thackston · 12 years ago

What’s the golden rule of copywriting? Know thy target audience. Why? Because you can’t effectively write and/or persuade people that you know nothing about. In order to convince customers that you are the obvious choice ...

How to Optimize Copy When You Can't Use Keywords

By Karon Thackston · 12 years ago

What's the first thing you think of when writing with keywords? Probably one of the first is that keywords and phrases are descriptive of the products and/or services you're writing about. But, what happens in ...

Continuity in SEO Copywriting Improves Rankings & Conversions

By Karon Thackston · 12 years ago

By Karon Thackston It has become a fundamental principle of Internet marketing. When sending a prospect from some form of trigger (banner ad, pay-per-click ad, tweet, etc.) to the landing page, there must be continuity: ...

Small Business Owners: Create an Easy Trail That Leads to More Sales

By Karon Thackston · 13 years ago

By Karon Thackston It's something I hear quite a bit. Half complaint and half frustrated rant, many small business owners tell me they simply can't compete with the big boys. Even online they find their ...

Small Business Owners: Are You Making These 3 Deadly Website Copywriting Mistakes?

By Karon Thackston · 13 years ago

It's a common question. "What copywriting mistakes should I avoid?" There are many, but the 3 I chose might surprise you. Why? Because while these can potentially cause the greatest amount of damage they are ...

Creating Target Market Profiles Focuses Your Copywriting

By Karon Thackston · 13 years ago

By Karon Thackston I have an amazing team of writers I work with on a regular basis. Each has his/her own specialty from article writing to technology. It's fun to watch these pros go through ...

Setting Up Sales-Generating Do-It-Yourself Pages

By Karon Thackston · 14 years ago

By Karon Thackston In today's economy, where auto and real estate sales are down, most people are focusing more on maintenance of their homes and cars rather than replacement. That means the do-it-yourself (DIY) market ...

How to Sell a Computer to Leroy Jethro Gibbs

By Karon Thackston · 14 years ago

By Karon Thackston One of the most popular shows on TV today is NCIS. The top agent on the show, Leroy Jethro Gibbs, is hard-headed, stubborn, smart as a whip, the best at what he ...