Author's articles

Lapel Pins: A Style for Every Occasion

By Caryn Smith · 12 years ago

Corporate events, fundraisers, parties, and other one-time special occasions are fun, but quickly forgotten when they’re over. Instead of letting those memories fade, help your guests recall the day with a small, custom-designed gift. Whether ...

Branded Gifts Make Trade Show Sponsorship More Effective

By Caryn Smith · 12 years ago

Trade shows are still one of the best ways to get your brand in front of new customers, whether you cater to businesses or consumers. You’ll have the opportunity to be seen by hundreds, even ...

Capture the Attention of the Teen Crowd with Custom Silicone Wristbands

By Caryn Smith · 12 years ago

How’s this for an ideal market – thirty million strong, and predicted to spend nearly $200 billion dollars this year. No, those aren’t baby boomers or even upper middle-class Americans. They’re teenagers, and more than ...

Improve Performance and Morale with Cost-Effective Employee Incentive Programs

By Caryn Smith · 12 years ago

According to Entrepreneur Magazine, the number one way to encourage improvement among employees is to praise them for a job well done. And the number one myth when it comes to keeping them motivated? That ...

Top 7 Ways to Successfully Use Lapel Pins

By Caryn Smith · 12 years ago

Looking for an elegant, cost-effective way to promote your brand, reward your employees, or stay active in the community? Check out these seven fantastic uses for custom designed metal lapel pins. 1. Meet new customers. ...

Use National Events to Boost Your Local Business

By Caryn Smith · 12 years ago

Want to know how to pack a real punch at your next sale or special occasion? Hitch your promotional wagon to a national holiday or awareness week and your event will practically plan itself. Nearly ...

Low-Cost Employee Recognition Awards Offer Big Returns on Your Investment

By Caryn Smith · 12 years ago

By Caryn Smith Your employees give you a multitude of reasons to appreciate them every day. They've provided years of service, kept your workplace accident free, and helped you gain important industry certifications. They've initiated ...

Custom Lapel Pins Address Two Big Trade Show Challenges

By Caryn Smith · 12 years ago

By Caryn Smith Think of a typical visit to a popular trade event. It's a carnival of bright colors, interactive displays, and free samples, and you're pulled along with the tide of people flowing like ...

Discover the 3 A's of Smart Marketing with Custom Lapel Pins

By Caryn Smith · 12 years ago

By Caryn Smith When it comes to marketing in this economy, most companies are looking for promotional items that meet three criteria. In order to work well when attracting new customers (without blowing the budget), ...

For The Love of the Game: Trading and Collecting Custom Baseball Pins

By Caryn Smith · 13 years ago

By Caryn Smith There’s no denying it: Americans love collecting things. The treasures we label as keepsakes add unique flourishes to our personalities and significant meaning to our lives. For the parents and players of ...

Lapel Pins: An Affordable Way to Accomplish Your Marketing Goals

By Caryn Smith · 13 years ago

By Caryn Smith Regardless of what industry you're in, there are certain marketing goals that are priorities. If you don't accomplish the fundamentals, your hope for connecting with customers is all but lost. Fortunately, little ...

Gemstone Die Struck Lapel Pins Give Added Depth & Beauty

By Caryn Smith · 13 years ago

By Caryn Smith Handsome. Traditional. Classic. For decades, die struck lapel pins have been the symbol of legacy and heritage making them popular as award and service pins as well as commencement pins for academic ...

Custom Fraternity and Sorority Pins Serve Many Functions

By Caryn Smith · 13 years ago

By Caryn Smith Want to get the most out of your college years? Join the Greeks. For more than a century, fraternities and sororities have made the college experience better for millions of students. Greek ...

Keep Important Documents Secure with Lanyards

By Caryn Smith · 13 years ago

By Caryn Smith It's commonplace in the business world to require employees (and visitors) to wear name badges while at work. It improves security, cuts down on corporate espionage, and can even lower liability insurance ...

Great Accomplishments Deserve Special Recognition with Custom Medallions

By Caryn Smith · 13 years ago

By Caryn Smith Paper certificates, a reserved parking space, and lunch on the boss's tab are all time-tested and favorite ways to reward employees and others for a job well done. But sometimes the accomplishment ...

Silicone Wristbands: A New Twist on Fundraising

By Caryn Smith · 13 years ago

By Caryn Smith Silicone wristbands first appeared around 2000, as a variation on the charity-ribbon theme, with different colors signifying support of a specific cause. As their popularity grew, so did the new and innovative ...

Lapel Pins Serve Up Big Exposure in Restaurants

By Caryn Smith · 15 years ago

Advertising has never been a one-dimensional process. Sure, you need billboards, television commercials and radio spots to drive foot traffic to your locations. But the importance of point-of-purchase advertising should never be lost inside food ...

Lapel Pins Encourage Participation in Religious Organizations

By Caryn Smith · 15 years ago

Accomplishments deserve to be recognized. Whether it's in a corporate setting or on a volunteer basis, people who participate in doing the work required to keep an organization going should receive acknowledgment. This holds true ...