Author's articles

Howdy Partner—Leave the Lone Ranger Gig Behind
By Lindsay Heidbrink · 10 years ago
There’s a certain sense of accomplishment and dignity that comes with running a small business. Not only are resources and funding within a small business limited when compared to its larger corporate counterparts, but the ...
Much Ado About Bubbles—and 3 Tips on IPOs + Your Company
By Lindsay Heidbrink · 10 years ago
The first IPO happened over 400 years ago, and since then they have become quite the news hog. Businesses small and large publicize their IPOs at incredible rates, and if they’re popular enough, these businesses ...
Entrepreneurship Growth Hits Both Ends of the Spectrum
By Lindsay Heidbrink · 10 years ago
US Census data shows that the average age of startup business owners is 40, but there’s something missing from this number: the bigger picture. If you look at the stats from a distance, you can ...
How to Throw a Dazzling Company Christmas Party
By Lindsay Heidbrink · 10 years ago
Celebrating the holidays really can be all fun and games as long as you plan ahead, and plan smart—and you don’t have to break the bank, either. One of the best ways we’ve found to ...
Six Free Tools for Evaluating Your Website
By Lindsay Heidbrink · 10 years ago
Knowledge is power, but it’s hard when you don’t know what you don’t know! Fortunately, today’s blog topic is about 6 great free tools to help evaluate yourself website and the competition. Evaluating Competition 1. ...
Beginner's Guide to Twitter
By Lindsay Heidbrink · 10 years ago
There are literally thousands of guides with this selfsame title out there today. Why? Because Twitter is popular. It’s social media’s biggest fad. It’s also a great marketing tool that has proven successful for many ...
Four Effective Ways to Resolve Customer Complaints
By Lindsay Heidbrink · 10 years ago
Sometimes things are out of your control. The weather, the postal service, or just plain bad luck delays your shipments. Employee disorganization or a system error leaves someone’s support request unanswered. Whatever the situation may ...
Pros and Cons of Dropshipping Explained
By Lindsay Heidbrink · 10 years ago
Dropshipping companies are just like any other wholesaler out there in that they allow you to sell their products online. However, unlike most wholesalers who require bulk purchases, dropshippers allow resellers to purchase small amounts ...
Things to Consider when Considering Entrepreneurship
By Lindsay Heidbrink · 10 years ago
Taken from an interview with small business owner Oliver Bigler... Starting a business is a big decision and that should not be taken lightly. I work with a lot of business professionals and entrepreneurs and ...
Easily Calculating and Improving Online Conversion
By Lindsay Heidbrink · 10 years ago
Whether your business has decided to go online or you plan on starting your own ecommerce website, there’s a very important concept that will aid in either your success or failure: online conversion. Now, what ...