Author's articles

Taxi Business Marketing 101
By Tom Terrence · 14 years ago
Most taxi business owners are clueless when it comes to advertising and marketing. They usually have no idea how to tell the difference between "good" marketing and "bad" marketing. There are several reasons for it. ...
How To Get Customers For Taxi Service: Referral Program
By Tom Terrence · 14 years ago
One of the most powerful strategies to get new customers is very rarely used by taxi services. This strategy is referrals. A major marketing research indicates that an average person has an immediate circle of ...
Fighting Internal Theft In The Taxi Business
By Tom Terrence · 14 years ago
Talking about theft in the taxi business I first need to give you some statistics from psychology, theft-wise. Theft-wise, people are divided into three categories: The first category is people that can’t steal at all. ...