At the heart of any corporate marketing strategy is the company brand. It is, in the simplest, most straightforward terms, the core of the corporate identity. It is, as the American Marketing Association defines it, ...

Referrals play a big role in any business, improving customer relations with customer referral incentive programs while attracting new clients in the process. This unique person-to-person style of lead generation maintains the balance between new ...

Employee incentive programs are a huge part of U.S. industries, but still a great number of businesspeople doubt their effectiveness. Spending $100 billion annually for incentives in the workplace is a huge deal, so how ...

The key to a successful business is having a strong customer base. New businesses need to be able to establish themselves in their intended market to be able to generate revenue. Once you've figured out ...