Author's articles

Growing A Business: PR Agency Growth And Success By Ronn Torossian
By Ronn Torossian · 12 years ago
I read this post from a venture capitalist and found it to be true as an entrepreneur today at the age of 36, owning 1 of the 13 largest independent Public Relations firms in the ...
Donald Trump: Do it or Don't But Decide or your PR Will Be Hurt By Ronn Torossian
By Ronn Torossian · 12 years ago
If you're looking for a master example of branding, and exploiting the art of publicity, look no further than Donald Trump. When one hears Trump, wealth, luxury, and opulence resonate – but I think if ...
Judaism & Marketing: Evolution, Not Revolution BY Ronn Torossian
By Ronn Torossian · 12 years ago
We are living in precarious times. Between the economy and the hectic pace of day-to-day life, everything seems to present daily challenges. Balance is a key word, and a struggle for many of us. I ...
Why Apple and its Brand Can Endure a Crisis By Ronn Torossian
By Ronn Torossian · 12 years ago
Much different than BP, Toyota, Mel Gibson, Tiger Woods and Dell, Apple can better weather negative media and afford a PR crisis (if such a thing is possible). Let's keep things in perspective for Apple ...
The Real Value of Hiring A Public Relations Agency By Ronn Torossian
By Ronn Torossian · 12 years ago
An interrogative or relative adverb and a very suitable English question; Why. This is probably one of the first questions someone asks as a toddler and a recurring question that one will undoubtedly hear for ...
All Press Is Not Good Press, But Companies Don't Need 51%: Lessons From GoDaddy BY Ronn Torossian
By Ronn Torossian · 12 years ago
A ton of noise was made this week when Bob Parsons, the CEO of GoDaddy, (www.godaddy.com), the Internet domain company, uploaded a video of himself shooting and killing an elephant in Zimbabwe; posing over the ...