Author's articles
How Your SEO Must Change To Rank in Google Panda, Pt 1
By Jonathan Cook · 12 years ago
The Google Panda update has made its presence known, with some sites dropping dramatically in the rankings. And the rollout isn’t over yet. The web is filled with reports of websites that once topped the ...
What Cloaking for SEO Is & Why It’s A Bad Idea
By Jonathan Cook · 13 years ago
If you're in, or anywhere near, the SEO world you’ve at least heard the term Cloaking at one time or another. It’s sometimes whispered about on SEO Forums. Sometimes certain search engine optimization professionals, who ...
How To Get Real SEO Benefits From Twitter For Your Business
By Jonathan Cook · 13 years ago
By now you know that Twitter has been everywhere the past couple of years touted as ‘The Latest, Greatest Thing’ for both social and business users. What isn’t asked, though, is ‘How can your SEO ...
How To Use The 2 SEO Foundations That Will Always Beat Google’s Ranking Formula
By Jonathan Cook · 13 years ago
Google’s algorithm is always being changed, revised & reworked by the very best programmers at their HQ. Because of that, it should be obvious that no SEO can claim to truly know that ranking formula ...
How To Fix Your On-Site Money Leak With Smart Internet Marketing
By Jonathan Cook · 13 years ago
What happens when your visitor gets to the bottom of your index page? Are you leaving them there hanging with nowhere to go? Do you give them links or options to follow through on to ...
How To Combine Good SEO With Tested Marketing Methods To Drive Great Sales For Your Business
By Jonathan Cook · 13 years ago
SEO can play a vital role in boosting your sales figures to new levels – in ways you’ve never imagined. We’re not talking about the SEO benefits of search engine ranking here. That is important, ...
3 Big Google PageRank Myths Clearly Explained
By Jonathan Cook · 13 years ago
Google’s PageRank has been a part of the SEO world for some time now, but it’s still confusing for many. It’s one of those things that has a lot of misconceptions attached to it.. So ...
Local SEO – What It Is & How To Use It Successfully In Your Search Strategy
By Jonathan Cook · 13 years ago
Local SEO. Do you really know what it is? It’s a term you often hear thrown around at parties by guys wearing glasses with hip frames and carefully maintained goatees. They always agree that Local ...
How To Avoid 'Baby Talk' SEO Copywriting & Make The Sale
By Jonathan Cook · 13 years ago
Have you ever had someone, a fellow adult to be specific, speak to you in baby talk? Annoying isn’t it? Try doing it to someone you don’t know and you’re asking to be punched in ...
Why PPC Works Exactly Right & The Skeptics Are Wrong
By Jonathan Cook · 13 years ago
If there’s one thing people always say about search ads it’s this: "Nobody clicks on those. I sure don’t." If a camera were mounted above their computer you would see that almost 100% of those ...
Paid Niche Directories - Are They Good For Your SEO?
By Jonathan Cook · 13 years ago
What are niche directories? They're simply directories that concentrate one subject or area. The inherent advantage is, because the link to your site comes from a directory directly related to your industry, they're usually worth ...
The Crucial Search Engine Marketing Key You’re Probably Not Using Right
By Jonathan Cook · 13 years ago
Meta Tags. Once a huge factor in the SEO and search ranking game, they’re now the subject of nostalgia for Pros who’ve been around a while. You can hear them in Starbucks talking about ‘Remember ...
Why Mass Link Submissions Can Be Dangerous to Your SEO
By Jonathan Cook · 13 years ago
If you do directory link submissions, you probably have seen offers that looked something like this: ‘Submit your site to over 300 other directories instantly!’ or ‘Let us do the directory submissions for you!’. I ...
Link Text: Your Strategy for SEO Success (& Self Respect)
By Jonathan Cook · 13 years ago
Does this sound familiar? ‘How you say it is just as important as what you say’. It’s one of those clichés that tends to be said by people you have to listen to, but you ...
The Real Dangers of Reciprocal Links You Might Not Know About
By Jonathan Cook · 13 years ago
Reciprocal Links. You put a link to me on your site. I put a link to you on my site. It does have its uses for SEO, to some degree. One thing is certain, however, ...
How To Find Your Real Money-Making SEO Keywords
By Jonathan Cook · 13 years ago
Most businesses don't realize that search ads can do a lot more than just bring in traffic. The full potential of search ads, like Google AdWords & MSN Advertising, would fill more than a few ...
How To Get Your Site Indexed In Google & Start Getting Traffic
By Jonathan Cook · 13 years ago
If you’ve got a new site, one of your 1st big concerns is going to be getting it indexed and listed in the search engines. Especially in Google. I hear often from site owners who ...
How Your SEO Must Change To Succeed In Google’s Personalized Search
By Jonathan Cook · 13 years ago
Rankings in Google can be very confusing today. You see your site ranking in one position when you search. Your friend sees it ranking in a very different place when they do the same keyword ...
Google Instant: The Future of Search & How It Affects You
By Jonathan Cook · 13 years ago
This development has the search engine world talking and there’s a good reason for that reaction. It’s an especially public change is one searchers will be interacting with directly starting with the search box on ...
Why Some SEO Guarantees Can Be Dangerous To Your Business
By Jonathan Cook · 13 years ago
Guarantees are great. The problem is that, in the SEO world, they’re an illusion. Here are just a couple of reasons why they are and why you should run the other way when offered one. ...