Author's articles

I can’t afford a PR campaign -- can I?
By Todd Brabender · 5 years ago
It’s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: "I’d love to hire someone to launch our publicity campaign professionally, but we can’t afford it, so I’m ...
Implementing A Successful Publicity Campaign: P.R. Does Not Stand For Press Release
By Todd Brabender · 5 years ago
In recent years there seems to be an increasingly common misconception among many entrepreneurs and business owners nationally who try to generate media attention and publicity for their products or ventures. Since starting my PR ...
The Most Underused & Undervalued PR Secret: December Pitches
By Todd Brabender · 5 years ago
As the year starts to wind down, many companies, businesses and entrepreneurs are making plans and budgets for the year ahead. Those plans include anything from setting up goals for new product or service launches ...
The Increasing Power Of Publicity - and how it can benefit your business.
By Todd Brabender · 17 years ago
The call came into my office and the voice on the other end was very energetic, almost giddy: “I have finalized my marketing budget and need your help launching an advertising campaign for my new ...