Author's articles

Why Your Business Will Benefit from a Branded Online Video Platform

By Jake Athey · 12 years ago

A great online video platform can make a significant difference in the reception of your website. Video content is one of the most prevalent types of media on the internet; visitors to your site will ...

Digital Asset Management is Worth the Investment

By Jake Athey · 12 years ago

Digital assets consist of any media formatted in a digital manner. They can contain textual content, images or multimedia. Digital Asset Management (DAM) is therefore the centralization, cataloging and control of the digital assets. DAM ...

YouTube Marketing Can and Does Work

By Jake Athey · 12 years ago

Way back in 2005, three young guys with a sense of humor came up with the brilliant idea for a central site for uploading and sharing homemade videos. Initially the intention was to create something ...

Branding For Dummies

By Jake Athey · 12 years ago

Thirty years ago a title such as 'Branding for Dummies' would have offended half the population simply through the implication that potential readers were dumb. The other half may have been excited to find literature ...