Author's articles

Brand Voice Includes Corporate Citizenship

By Ethan Smith · 13 years ago

Brand assets and touch points are like words in a sentence. By themselves they might have their own independent meaning, but when combined they add up to convey a larger meaning and message or voice. ...

What's in a Logo? Besides Everything.

By Ryan Brazelton · 13 years ago

I love a good logo. There is nothing quite like the elegance of a brand boiled down to its core values and essence and then visualized in a single symbol or signature. Great logos or ...

Use Judo to Grow Your Brand

By Bill Chidley · 13 years ago

For consumer brands, distribution is king when it comes to growth. But if you’re a manufacturer with good distribution, how do you pave the way for continued success, especially with upstream innovation plans? Several years ...

Retail Branding

By Scott Jeffrey · 13 years ago

Retailers and manufacturers are constantly on the lookout for new ideas and strategies to spur growth. And while smart companies are giving digital serious consideration, they’re not doing it at the expense of the store ...

Biomedical Replacement Implant Coatings

By Zach H. · 13 years ago

Hydroxyapatite (HA) and titanium are now more than ever used as coatings for joint replacement implants and dental implants. HA and titanium promote bone ingrowth between the joint implant and the patient's bone itself. This ...

6 Steps to a Quality Editorial Process

By Samantha Enslen · 14 years ago

Nearly everyone involved in publishing would agree that having a standard editorial process in place can help ensure quality in publications. But what does "standard" mean? Does quality control differ by industry or shop? Or ...