Author's articles

Cheap Marketing Can Be the Most Expensive Part of Your Business
By Alan Boyer · 14 years ago
I coach a lot of business owners, almost without fail that business owner is "trying to save money" by finding cheap marketing. He'll tell me he's looking for the most economic marketing, however, he's probably ...
Increase Your Sales by Giving It Away
By Alan Boyer · 18 years ago
What makes you better than your competition? Let me give you a hint, it’s not because you are less expensive than your competition or because of your great customer service. When you start giving away ...
Customer Service Warning—What to Watch for That Indicate We Have a Customer Service Problem
By Alan Boyer · 18 years ago
Do you frequently hear that customers are unhappy about something, and sometimes they are downright frustrated. Yet, what you hear from your employees is, “Stupid customers! They just don’t understand how to use the product”? ...