Author's articles
Color Meaning--Unlock the Symbolism and Color Psychology of Common Colors
By Karen Saunders · 19 years ago
Color is a magical element that gives feeling and emotion to art, design, and advertising. By understanding color meaning, (or the psychology of color) you can choose the right color to support and emphasize your ...
10 Easy Ways to Make Your Flyer Stand Out in the Crowd
By Karen Saunders · 19 years ago
A flyer is an inexpensive and highly effective way to grab attention in a very busy marketplace. How do you make your flyer stand out in the crowd? Here are some techniques that professional designers ...
What Do You Need to Know Before You Design Your Own Logo?
By Karen Saunders · 19 years ago
Everyone's got 'em. You likely see the "Nike swoosh" logo everywhere you go. And you know the Texaco station at the corner by its distinctive "star." So, you're thinking, "My company needs a logo, too." ...
How to Make a Book Cover Design that Flies Off the Shelf!
By Karen Saunders · 19 years ago
According to "The Wall Street Journal", “The average bookstore browser who picks up a book spends eight seconds looking at the front cover and 15 seconds reading the back.” You can’t tell — but you ...
What Does She Have That I Don’t?
By Karen Saunders · 19 years ago
Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has ...
Turn Your Marketing Pieces into Marketing Masterpieces with These Five Design Techniques
By Karen Saunders · 19 years ago
It's almost 5 o'clock on Friday afternoon. Do you know where your newest marketing pieces are? If you're a small business owner, they may be buried on your desk because you've got so many other ...