Author's articles

Are You Wasting Time and Money Marketing to the Wrong People?

By Jane Hendry · 18 years ago

One of the biggest mistakes I see consultants, coaches and professionals make is to be unclear about who their ideal client is, and to carry out their marketing without any specific definition of their target ...

Which Marketing Solution is Right for You?

By Jane Hendry · 18 years ago

If you're running a small business, then at some point you may be faced with the problem that you want to gear up your marketing in order to grow the business, but at the same ...

Is There a Magic Marketing Formula? - Part 1

By Jane Hendry · 18 years ago

One of the biggest mistakes that I see small business owners make is to spend their money (or time) on marketing or advertising, not get the results they want and then conclude that marketing doesn't ...