Author's articles
First Part of Dow's Theory
By Peter Woodhead · 17 years ago
This is the first article ia series of three about Dow Theory.
Dow Theory is about how to build wealth from the nature of movements in the Stock Market. The theory is originally derived from ...
Six Crucial Mistakes All Stock Market Newbies Make
By Peter Woodhead · 17 years ago
Fed up with making mistakes in the Market?
You don't have to.
Of course, you'll never get it right all the time. In fact, you can be wrong more times than you are right, but ...
Use Magic Words to Improve your Sales
By Peter Woodhead · 17 years ago
This is the eigth article in a series of ten about advertising and marketing history.
1937 Another master wordsmith from yesteryear was Elmer Wheeler.
Elmer Wheeler was a marketer of pure genius and he knew ...
A Good Letter Can Make You a Fortune in Direct Mail
By Peter Woodhead · 17 years ago
This is the seventh article in a series of ten.
Now we go back to Maxwell Sackheim. Sackheim is also well known for originating the "Book-of-the Month" club. So what can you learn from Sackheim's ...
How You Can Profit From Lost Copywriting Secrets
By Peter Woodhead · 18 years ago
This is the fourth article in a series about the history of advertising.
The previous article outlined how marketing greats, John E.Kennedy and Claude Hopkins made their impact in the world of advertising.
They both ...
When Science is Applied to Advertising and Marketing
By Peter Woodhead · 18 years ago
This is the third article in a series of the history of advertising and marketing. We pick up the story from when John E. Kennedy exited Lord and Thomas leaving Albert Lasker with the monumental ...
Watch For No Supply and No Demand to Give You That Edge.
By Peter Woodhead · 18 years ago
The underlying principles the drive the Stock Market are not that difficult to understand.
But you must in the first place understand that it is supply and demand that controls the markets. But you must ...