Author's articles
Are You PPC (Pay-Per-Click) Prejudiced?
By Bonnie Kotch · 19 years ago
I was reading an article one day, that ironically I found while searching through Google for subject matter to write about. I wish I had bookmarked the page, but I didn’t. I do remember the ...
Working for Yourself…Did You Forget Something?
By Bonnie Kotch · 19 years ago
This happened to me recently and I don’t doubt that it’s happened to you. You tell me if this sounds familiar . . .
I send an email to customer service of XYZ Company. I ...
Hype. Captivating Copy or Crass Content?
By Bonnie Kotch · 19 years ago
Hype. I hate the word, I hate what it implies and I absolutely cringe when I see it on sales letters or web sites. It’s a cheap form of sensationalism and I refuse to use ...