The main purpose of a headline is very simple. You want to grab the attention of your ideal prospect so they’ll read the next sentence in your advertising copy. Easy to do. Right? Well... not ...

The following information represents what you might call a “real life copywriting course for non-writers.” If you’re not someone who loves to write, it’s a good way to create effective sales copy. Before starting though, ...

Every product or service should offer a unique selling proposition (simply referred to as USP) to its potential customers. What’s a USP? The USP is an acronym for “Unique Selling Proposition” or “Unique Sales Proposition.” ...

I’m about to share with you the secret rules of selling. Well... okay... they’re not really a secret. But not many people think about them - - that’s for sure. You may already know them, ...