Author's articles
Direct Email Marketing Keeps You Linked To Your Customers
By Robert Burko · 17 years ago
Direct email marketing is the solution to a very big problem for online retailers. Ask anyone looking at the traffic reports for their online store and they will tell you that nothing drives them more ...
Direct Email Marketing Made Easy
By Robert Burko · 17 years ago
Forget direct email marketing for a second, and tell me if this has ever happened to you. You go outside and open your mailbox. You get the usual: bills, bank statements, maybe a phoney million-dollar ...
Diversify Your Traffic – Web Directories & Niche Sites
By Robert Burko · 18 years ago
Don’t put all your eggs in one basket. It’s the age old saying that encourages you to mitigate your risk by spreading yourself out instead of relying on one thing only. Ask any stock broker ...
The 5 Cardinal Sins of Email Marketing
By Robert Burko · 18 years ago
One of the most frequent questions my customers ask me is "What should I
do to make sure my email marketing campaign is a success?" My answer is
always different, depending on the client's industry, ...