Have you read Paco Underhill’s fascinating book, Why We Buy, about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key to effective homepage copy – ...

How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in ...

Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband ...