Author's articles

Does Your Style Of Leadership Inspire?
By Jonathan Farrington · 18 years ago
An inspired and motivated workforce is essential for any business that hopes to stay ahead of the competition. But just how do you motivate people? What kind of leadership do people respond to? And how ...
How To Develop A First Class Sales Team
By Jonathan Farrington · 18 years ago
Pick up a typical report and what words do you find? Verbs like analyse, forecast, plan, assess and schedule, are used in pursuit of organisations that are efficient, productive and predictable. What set of people ...
Strategic Selling - All Three Roles Defined
By Jonathan Farrington · 18 years ago
As we are all aware, getting to know the customer and understanding their needs is not a quick and easy process. Customers possess a hierarchy of needs which have to be uncovered gradually. This is ...
A New Type Of Sales Approach For A New Type Of Customer
By Jonathan Farrington · 18 years ago
The traditional customer call once seemed indispensable to the selling process; the time and expense involved were just a basic cost of doing business. In recent years, however, the business community has come to regard ...