Author's articles
Why Do I Need To Write A Sales Letter?
By Stuart Elliott · 18 years ago
"If You Are Going to be in Business, You Must Know How to Sell"
In his book Automatic Wealth Michael Masterson states that in order to achieve Financial Independence you need to master a financially ...
The Perfect Sales Letter Layout?
By Stuart Elliott · 18 years ago
A question that I often get asked is "Stuart, What is the perfect sales letter layout?"
And its a question that I'm not really able to answer, you see there isn't really a perfect layout. ...
Sales Letters And Stories?
By Stuart Elliott · 18 years ago
If you want to get someone to pay attention to what you are saying, tell a story!
Everybody loves to listen to a good story but not many people tell stories in their sales letters ...
Should Your Sales Letter Be Long Or Short?
By Stuart Elliott · 18 years ago
Which type of sales letter generates the most sales, a long one or a short one?
No prizes for guessing correctly - A long, INTERESTING sales letter consistently converts more prospects into paying customers.
(And ...
Sales Letter Writing - The Final Push
By Stuart Elliott · 18 years ago
You started by writing the headline of your sales letter, moved through the body and now you're getting to the nitty-gritty part of your copy - getting your prospect to part with his money...
Will ...
What Can You Do When Your Mind Refuses To Write Your Sales Letter?
By Stuart Elliott · 19 years ago
You need to write a sales letter but you can't find the words, the harder you try the less comes to mind. In the end you're left miserably staring at a blank piece of paper ...