Author's articles

A Conversational Tone is Appreciated in "How To ..." Books
By Michael Mould · 18 years ago
If you really want to capture the attention of your readers, spend some time reviewing your writing; the readers should feel as though they are sitting with you and listening to you tell them a ...
Is There Anything To A Bookseller's Name?
By Michael Mould · 18 years ago
Until recently, I never really gave it much thought, but I now have some data which suggests that buyers do make their purchase decisions with some preference to the name of the bookseller's business. Of ...
Selling Your Published Book - Writing is the Easy Part
By Michael Mould · 18 years ago
Beyond writing your book, you want it to be successful. Success is measured many ways and perhaps the most widely accepted measure is that of sales. While most writers do want to make some income ...