The most effective and frightening soundtrack example I can think of is from Alfred Hitchcock’s movie Psycho. Famed soundtrack composer, Bernard Herrmann, created a chilling effect using piercing and screeching violins played in their highest ...

The reaction to a component of male sweat, the sex hormone androstenone, depends on genetics. Scientists have long known there is a genetic link to odor perception, but it had not been proven that a ...