Author's articles

Which writer?
By Steve Calder · 15 years ago
Your guide to choosing, briefing and retaining the freelance marketing copywriter that's right for you, your business and your bottom line. For many businesses, outsourcing - of non core skills such as copywriting - makes ...
La Gomera Island Life
By Steve Calder · 16 years ago
Island life! Redefining the term ‘unspoiled’, La Gomera is a tiny (less than 25kms across) island-paradise, whose rugged coastline - of rock-strewn bays, and black-sand beaches - belies a starkly contrasting interior, wherein subtropical florae ...