Everyone recognises the importance of having a clear vision for their business, and of setting specific, measurable objectives. And almost all businesses have clear sales targets for the year - and usually quarterly and monthly ...

Selling services has always been difficult. The intangible nature of services means that potential clients cannot "touch and feel" or test the product before buying - so all the great benefits of the service can ...

It's probably the best-known and most-repeated rule in sales: 80% of your sales come from 20% of your customers. The implication is that you should focus the majority of your sales efforts on those 20% ...