Author's articles
Humor in Sales Copy – Yes or No?
By Barry Densa · 12 years ago
A debate has been burning up the bits and bytes on one of the popular marketing forums. The topic of heated discussion: Whether or not to include humor in sales copy.
Some of the members ...
How to Write "Hot Button" Sales Copy in the Coming Recession of 2012
By Barry Densa · 12 years ago
There are, as you may have heard, 13 human motivators, or "hot buttons" that inevitably drive sales.
Employ any one, or two of them, in your marketing campaigns, with a deft and artistic touch, and ...
Why Does Most Sales Copy Lack This Key Element?
By Barry Densa · 12 years ago
As an experienced marketer you know a winning ad or sales letter, online or off, must provide at least one "shout it from the rooftops" benefit to your target market.
Ideally, this outstanding benefit, typically ...
How to Create a Successful Viral Marketing Campaign
By Barry Densa · 13 years ago
On the "Ask a Question" marketing page on LinkedIn.com I often see the following question: How can I make my go viral on the web?
It could be a website selling weight loss pajamas ... ...
Is Social Marketing Brand Marketing Dressed in Digital Drag?
By Barry Densa · 13 years ago
"Branded social games are gaining traction with marketers seeking to add another dimension to their interactive programs."
So reads the first line of a past article in the weekly marketing newspaper, DM News.
On the ...
Long-Tail Search is Dead! Long Live Nose-Whisker Search Instead!
By Barry Densa · 13 years ago
Search Engine Marketers are fleeing for their lives!
Once again Google has tilted the axis on which their world spins – precipitating a tectonic plate shift in the magnetic field surrounding SEM.
This isn't your ...
The Email Marketing Nudnik Test
By Barry Densa · 13 years ago
(Nudnik: Yiddish for pain in the ass, nuisance, pest, a marketer who sends to many emails to his house list)
Okay, so how do you know – without a doubt – when you're being a ...
Use New FTC Guidelines to Increase Your Sales
By Barry Densa · 14 years ago
If you've read the FTC's new 81-page Guides Concerning the Use of
Endorsements and Testimonials in Advertising, you might think the FTC is a really nice bunch of guys trying to do the right thing ...
Design or Copy? Which Should Do Your Heavy Sales Lifting?
By Barry Densa · 16 years ago
You decide...
A large purchase contract for a new computer system linking its far-flung international operations will be awarded today in Peoria, Illinois by Caterpillar, Inc., the construction machinery manufacturer.
Bidding competition among integrated computer ...