How do you recognize an effective leader? This is a question asked over and over again, because leadership is always at the core of great historical moments. Leaders have led thousands during war, managed countries, ...

How do you measure whether a presentation is successful? This is not a riddle, because the answer is obvious. A successful presentation leads to a customer sale. The words "closed sale" hold a certain magic ...

Anyone can get on a phone and read a sales script…right? Unfortunately that is a tremendously oversimplified approach to one of the most powerful marketing tools available to a company. Telemarketing is a comprehensive concept ...