Author's articles

Marketing vs. Advertising
By Loren Squires · 15 years ago
When most people think of marketing the first thing that pops into their head is an advertisement. This leads many people to believe that marketing and advertising are actually the same things. They aren’t. Here ...
Three Ways to Grow Your Business
By Loren Squires · 15 years ago
When everything is boiled down there are really only three ways to grow your business. - Increase your number of customers. - Increase the average sale to each customer. - Increase the frequency of those ...
Permission Based Email Marketing
By Loren Squires · 15 years ago
Responsible, and effective email marketing is based on the idea of permission. Basically, you need to have the email address owner’s permission before you can send them any marketing emails. If you don’t have this ...
Can you really get more accomplished by multi-tasking?
By Loren Squires · 16 years ago
Are you getting more accomplished when you multi-task? One might thinks so at first, but with more consideration it has been found that it isn’t true, especially when dealing with electronic media. Those who constantly ...