Author's articles

Unsolicited calls – A solution
By Avinash Narula · 14 years ago
What does relationship mean to most companies? Very simple. Inundating the customer with unsolicited calls. Customers are an unhappy lot. The number of customer complaints have increased tremendously because of unsolicited calls. Let me narrate ...
Effective presentation - All you need is a good story
By Avinash Narula · 14 years ago
I believe that with practically every communication, oral or written, our goal is to try to convince the other side of our ideas and/or to convince the other to do something that we want him ...
What business you are in?
By Avinash Narula · 14 years ago
Even though, the famous article titled Marketing Myopia was written by Theodore Levitt in 1975, I believe the concept proposed in the article is still very much relevant. In fact, I think the understanding of ...
How to develop an effective hoarding design
By Avinash Narula · 14 years ago
Hoardings are just large posters. They are generally installed outside in the open–on the highway and on top of buildings. However, you can also see hoardings inside the airports and other large facilities. Hoardings are ...