Author's articles

The Common Sense Questions To Ask?

By Sundip R. Doshi · 15 years ago

As the economy continues to limp by, you realize your business requires efficiencies. You need to better compete and you want to do more with less. So, you do some research, verify with business associates ...

Will you buy from a vendor that does NOT use CRM?

By Sundip R. Doshi · 15 years ago

A friend of mine said "I no longer buy from companies that don’t use a CRM solution." Curious, I asked why? The answer surprised me. "Well, I want to be sure I will get the ...

Top 10 Reasons why eMail Marketing Makes Sense

By Zeynep Cancelik · 15 years ago

By now, you must have heard about email marketing… and if you have not, there is a good chance that you have received mail from an email marketing campaign. eMail marketing is one of the ...

Why CRM, Why Now?

By Sundip R. Doshi · 15 years ago

What almost seemed like a fad in the mid 90s is now a way of life… or is it? If you read some of the recent pundit analysis on CRM usage, you will find that ...