Author's articles
Are Energy Companies and Brand Marketing Strategy Like Oil and Water?
By Doug J. Mcintyre · 13 years ago
Every so often, an oil company experiences an environmental catastrophe of disastrous proportions. As evidenced by the recent Gulf oil spill, the Exxon Valdez oil spill and countless other eco-disasters, these occurrences are a tragic ...
The New, All-in-One Brand Marketing Model
By Doug J. Mcintyre · 13 years ago
Imagine a marketing and branding concept that provides a completely holistic approach to the brand experience, based on a deep knowledge of the consumer. While this makes perfect sense to a person with any business ...
A Brush with Fame - Consumers are Eager to Participate in Brand & Market Research
By Doug J. Mcintyre · 13 years ago
It's no secret that some of the biggest and most profitable brands owe much of their success to market research teams. This is to say, they owe much of their success to the consumers. After ...