Twitter is now used by many businesses as a marketing tool. If it is used in the correct way it can become a very powerful weapon in a marketing strategy. Its presence on the social ...

Entrepreneurs have many great ideas, some go on to become hugely successful businesses, whilst other fail. Sometimes the idea fails because it is simply not a good idea and not a viable business opportunity, others ...

Using Social Media to Create Brand Awareness Companies are continuously launching marketing campaigns in an effort to promote their brand and boost their sales. Some of these are highly successful – Carlsberg’s slogan and advertising ...