In their efforts to maintain high levels of economic growth and guarantee the continued development of western provinces and rural areas, China’s economic policy makers have realized that western consumers, especially American consumers, can no ...

Building a brand is not a simple task. Sometimes brands promote themselves visually through a strong identity and flashy advertising. Others take a step back, conduct market research, and clearly map out their brand positioning. ...

The first decade of reform and opening up in China saw large multi-national companies pave the way with big investments in all aspects relevant to their industries. Famous quotes such as "the risk not to ...