Author's articles
Why Brands Are So Important
By Christopher Armitage-White · 13 years ago
The list of reasons the word "branding" arises so often in today’s business conversations is long and growing. With more new businesses and products than ever before, and with a competitive arena that, thanks to ...
Understanding The Branding Game
By Christopher Armitage-White · 13 years ago
Branding terminology is a language unto itself. To get a feel for the complexities, just type "branding terms" into your favourite Internet search engine. We did that recently and got a whopping 12 million results! ...
Creating A Brand
By Christopher Armitage-White · 13 years ago
Brands are promises that consumers believe in. As you venture into the world of branding, keep these truths in mind:
You establish your brand by building trust in a one-of-a-kind promise about who you are, ...
Building Your Page Rank
By Christopher Armitage-White · 13 years ago
Google’s page rank is probably the most observed, mysterious, important, and craved statistic in the entire online marketing field. This might be especially true among the vast numbers of entrepreneurs, Webmasters, small businesses, medium businesses, ...
The Importance Of Keywords
By Christopher Armitage-White · 13 years ago
If you’re not dreaming of keywords at night, you’re not optimizing enough. Keywords are the thread that runs through the entire SEO process from start to finish. Your keywords are the kernels of your site’s ...
Planning Usable Navigation
By Christopher Armitage-White · 13 years ago
Usability is an important word for Web designers. It means just what it says making a site usable. Without usability, nothing else you do matters. What good is it to have wonderful content if nobody ...
Basic Web Page Construction
By Christopher Armitage-White · 13 years ago
Web pages are built primarily by writing instructions in HyperText Markup Language (HTML). HTML is a simple programming language; its main aim is to tell a Web browser, such as Microsoft Internet Explorer, how a ...