Author's articles
Morning Sickness: Dealing with it during Pregnancy
By Kristie Lorette · 12 years ago
Pregnancy and morning sickness seem to go hand in hand—at least during the first trimester of pregnancy. While the term contains the time of day "morning," the truth of the matter is that some women ...
Why Digital Photography?
By Kristie Lorette · 12 years ago
Digital photography is quickly becoming the preferred way to take pictures. If you are in the market for a new camera, consider the following advantages of digital over traditional film photography. Once you have some ...
Tips for Better Digital Photography
By Kristie Lorette · 12 years ago
Digital photography is quickly replacing film photography. While there are some hobbyists and even professional photographers that still shoot film photos, the many advantages of digital photos are winning over more photographers on a daily ...
South Florida Offers Some of the Most Affordable Homes in the Country
By Richard Hector · 12 years ago
South Floridians may be scratching their heads right now and asking themselves whether now is the right time to buy a home or continue to rent. It’s a question that not only residents of South ...
Marketing Copy Formatting
By Kristie Lorette · 13 years ago
In preparing marketing copy, you have a variety of considerations to keep in mind, including the specifics of what you are writing. One way to make the process simpler is to follow a series of ...
Writing the Call to Action
By Kristie Lorette · 13 years ago
The call to action is the universal element in a marketing piece. A call to action may appear several times throughout a piece, but the most important call to action is usually positioned near the ...
Focus Marketing Messages by Customer Segments
By Kristie Lorette · 13 years ago
Customers, at first glance, are the same because they buy a product or a service that you offer. Sub-categories and sub-segments, however, emerge and set some customers apart from the others. Suppose your product line ...
Use Resources Available to Get to Know Your Customers
By Kristie Lorette · 13 years ago
The goal of your marketing message is to get your customers to buy the product or service you offer. How well you know your customers is the first step and a vital factor to writing ...