Author's articles
The Real Value of Good PR Today
By Karla Jo Helms · 14 years ago
PR as a subject is commonly misunderstood and misused, but if done right can help attain business expansion.
If you really want to expand your business in today’s marketplace and have a safe radius to ...
Ethics in PR Can Boost Media Results
By Karla Jo Helms · 14 years ago
Is there such a thing as ethical PR?
A good PR campaign is essential to the growth of your business and it is important to ensure the PR strategy is executed properly and professionally so ...
Making PR Profitable
By Karla Jo Helms · 14 years ago
When done right, PR can create more return for your advertising dollars.
The importance of having a well-thought-out PR strategy cannot be overstated. Although implementation of PR strategies can seem effortless to the "naked eye" ...
The Need for Speed in Crisis-Management PR
By Karla Jo Helms · 14 years ago
Crisis Management PR is a special technology that if not correctly done can do more harm than good.
With the Internet and social media being widely used as a speedy form of communications, a news ...
Lazy PR versus First-rate PR
By Karla Jo Helms · 14 years ago
Anyone can "report" news - but real PR can inspire people to move mountains - so how is that done?
When it comes to PR there is lazy PR and then there is first-class PR. ...
Why PR is so Misunderstood
By Karla Jo Helms · 14 years ago
How to tell what the correct use of PR is and what can it really do for your business.
PR is often misunderstood by the masses and as a result many people are confused by ...
Understanding How to Attain Critical Mass in PR
By Karla Jo Helms · 15 years ago
The most sought after commodity of PR is when word-of-mouth buzz is like an avalanche and you can’t stop - but how does one go about getting it?
PR is all about how you define ...
What Exactly IS PR?
By Karla Jo Helms · 15 years ago
The term ‘public relations’ is so common and you would think that there would be a sound understanding what PR really is however, it may surprise you to know that most people think PR is ...