Author's articles

How "Legalisms" Can Hurt Crisis Communications Strategies
By Paul Swibinski · 14 years ago
One of New Jersey’s best nursing homes is going through a public relations nightmare right now. It looks like their lawyers are in charge of their PR strategy. Things are not going very well. The ...
Three Lessons in Crisis Communications: Taking the Bullet – and Firing Back!
By Paul Swibinski · 14 years ago
At our firm we have a basic rule of thumb when it comes to public relations and the media. If it’s "good news" we want to read our client’s name. If it’s "bad news" it’s ...