Author's articles

How to Uncover the Ministry Marketing "Connection Factor"
By Janice Johnson · 12 years ago
Have you found your Best Fit For Me ("BFFM") audience yet? That’s what I call my ideal audience – my "BFFMs". Call it tweenish if you like (I am a mother of a preteen) but ...
How to Make Most of Your Ministry Marketing
By Janice Johnson · 12 years ago
Do you use the snack or full meal approach when it comes to your ministry marketing? I often encounter passionate leaders so enthused about "what they do" and how they "help the world around them" ...
Are You Using Triple-threat Approach to Ministry Marketing?
By Janice Roberson Johnson · 12 years ago
Expanding your reach (or marketing your ministry) is a lot like cooking. You may have purchased the best ingredients (technology, ideas, etc.), have the step-by-step instructions printed in front of you yet when all the ...
8 Ministry Marketing No-no’s
By Janice Roberson Johnsonjanice@M · 12 years ago
On my recent free teleseminar I gave away lots of tips, but my top eight "Don’t Do It!" tips weren’t included. So, to balance the scales, I’m going to share these 8 Ministry Marketing No-no’s ...