Author's articles

The Science of Getting More Traffic to Your Trade Show Booth

By Stephanie Meacham · 12 years ago

What do heat maps and shopping have to do with trade shows? Most marketers know that heat maps are developed by following the eye path of customers as they look over advertising material such as ...

7 Proven Tools that Increase Marketing Response for Community & Nonprofit Events

By Stephanie Meacham · 12 years ago

Creating goodwill. Giving back. Celebrating your community. Raising funds for worthy causes. These and others are excellent reasons for participating in community events. But, marketing in these venues can be tricky. Will you get lost ...

3 Ways to Boost Team Spirit and Attendance with Inflatables

By Stephanie Meacham · 12 years ago

Whether you work in pro, high school or college sports marketing and promotions, one of your primary goals is to increase attendance. If you have no fans in the stands, everything else suffers. Admission revenues ...

3 Ways to Gain More Exposure with Event Marketing

By Stephanie Meacham · 12 years ago

Fairs, conventions, trade shows… events such as these have many things in common, but one stands far and above the rest. They draw huge crowds. That means, in order to achieve success, you have to ...

Discover the Serious Side of Promoting with Fun Inflatable Parade Balloons

By Stephanie Meacham · 12 years ago

Parades have always been one of the best ways to generate excitement. Usually centered on a holiday such as Veteran's Day, July 4th or Thanksgiving, this fun gathering of the masses is a tradition that ...