Author's articles

The New World of Work: Keeping Your Employees Engaged
By Isc Resources · 8 months ago
Employers: Are you struggling to motivate your remote workforce in these tough economic times? With the COVID-19 outbreak still running rampant and remote and hybrid employment reigning as the new normal, the concept of “office ...
Competitive Intelligence: Know Your Competitors, Don’t Copy Them
By Angelo Ponzi, Craft Marketing Architects · 8 months ago
In marketing, it is crucial to establish a competitive intelligence program for your business in an effort to build more effective brand strategies. A process of improving strategic decision making, competitive intelligence (CI) brings a ...
Strategic Marketing, Inside & Out
By Angelo Ponzi, Craft Marketing Architects · 8 months ago
Your plan is in motion, and you’re officially converting leads into committed clients. This means that your marketing plan has officially succeeded, right? Not quite. While successfully making the sale is undoubtedly one of the ...