Author's articles

Need to Do More with Less? Focus on CRM Success
By Chris Fritsch Jd · 3 weeks ago
This article first appeared in Law Journal Newsletter on March 1st, 2024. Less Isn’t Just More… It’s Everything Marketing teams have heard so many times: do more with less – and 2024 is no different. ...
Seven Realities of CRM Success and How to Address Them
By Chris Fritsch · 1 year ago
Many firms think once they implement a CRM system, all of their contact management issues will disappear, but alas, that is not the case. CRM is not the answer to all of a firm’s contact ...