Author's articles

"Motivation Unleashed: The Power of Discipline, Incentives, and Habits in Achieving Goals"
By Tom Richardson · 7 months ago
Motivation, our internal drive steering our actions, is fundamental for human aspirations. I firmly believe that we are always motivated, although sometimes our motivation may not align with our desired goals. What may appear as ...
Why Didn’t They Buy? (WDTB) - Exploring the Factors Behind Non-Purchase Decisions
By Tom Richardson · 7 months ago
To truly excel in the realm of sales, one must become a master of not just understanding why customers buy, but equally important, why they don't. It's a reverse perspective that can shed invaluable light ...
Elevating Corporate Success through Relationship Asset Management (RAM): The Chief Relationship Officer's Vital Role
By Tom Richardson · 7 months ago
In today's dynamic and technologically driven business landscape, relationships often find themselves undervalued despite their potential to be as valuable as any other asset within an organization. However, there is a growing recognition of their ...
Value Exchange - The Key To Long Term Customer Relationships
By Tom Richardson · 7 months ago
In the intricate world of business and interpersonal connections, the heartbeat of flourishing relationships is the exchange of value. Relationships flourish when this exchange occurs at three distinct levels: Transactional Value – Expected Value, Non-obvious ...